Draft of the billboard design, but you get the idea.
May is Race Month in Indianapolis
Thousands of visitors will be making their annual pilgrimage to the Indianapolis Motor Speedway for weeks of festivities, leading up to the Indy 500 – the single largest one-day sporting event in the world.
1 in every 1,000 Americans attends the Indy 500.
That’s A LOT of eyeballs driving around town.
Our friends at Resist Map are cooking up something fun for those eyeballs to read while stuck in Speedway traffic. But they need our help to make it happen.